TONI PARKER
DIGITAL MEDIA,BRAND MARKETING,AND
CONTENT MANAGER
hello there
We've all heard that "content is king" but in the ever-changing digital marketing space, there's always new ways to create and express it. I have over ten years of social, digital, brand, and content marketing experience in industries ranging from travel and tourism, to finance and education. My experience has taught me that building relationships and understanding a client's needs are critical in deciding the approach to a marketing strategy. It's that important connection that continues to allow me to remain passionate and competitive in today's digital landscape. I've worked with industry leaders, represented brands in the media, collaborated with production teams, developed content, and learned from some of the best at the biggest digital media conferences worldwide... and now I'm ready to work with you!
portfolio
The following is a sample of screen-grabs from social media accounts I've managed throughout my career. Feed aesthetic, imagery selection, captions, photoshoot direction, content scheduling, and publishing were all under my direction and management.
All content was carefully curated to meet the needs of each client. Client objectives such as reaching target audiences, filling need periods, generating leads, creating exposure, and meeting company brand standards and guidelines were are all taken into consideration when creating the social strategy.
SOCIAL MEDIA ACCOUNTS I'VE MANAGED
Click on each profile to see a sampling of captions / engagement.
Yogascapes
International Yoga Retreats
AC Hotel Gainesville
Gainesville, FL
The Ben
West Palm Beach, FL
Playa Largo Resort & Spa
Key Largo, FL
Hedonism Resorts
Negril, Jamaica
Courtyard Marriott Edgewater NYC
Edgewater, NJ
Circa 39 Miami
Miami Beach, FL
FLORA Rooftop & Lounge
Los Angeles, CA
03 marketing initiatives
The following is a sample of media campaigns and activations that I've conceptualized on behalf of clients based on their specific business needs. Campaigns range from fun and lighthearted contests and promotions, to spreading awareness of brand initiatives and connecting leaders and consumers through online dialogue. For more examples, please reach out!
Conversations with Haiti
The grand opening of my hotel client in Haiti marked a significant time in the country's tourism. In effort to garner exposure online, I conceptualized a campaign to generate conversations directly with travel media, potential consumers, and Haitian diaspora via a live Twitter Chat with the hotel's General Manager.
Users were asked to submit their questions about the hotel's concept, design elements, economic impact, or whatever they wanted to know about this new hotel project using the designated hashtag, #AskPeterA.
The one hour live chat event was promoted online as well as to members of the media in the travel and tourism sector who were looking to cover the story of this important hotel project.
Hundreds of questions came flowing in during the one-hour Twitter Chat event. Questions were all answered live which successfully increased buzz and media exposure, and generated a large following to the hotel's channels.,
Content Marketing / Writing
I consider writing to be my strongest suit. Over the years, I've been able to see my writing published not only online, but in newspapers, magazines, and newsletters. Whether it's a press release, website copy, a pitch to an editor, blog post, or even just a Instagram caption, I've learned that being able to communicate through writing is one of the most important parts of reaching your audience. Strong research, attention to tone and voice, the ability to stay within brand guidelines and of course, proper spelling and punctuation, are all things I've learned to master.
Influencer Activations
The following is a sample of influencer activations I've coordinated on behalf of clients including celebrity visits, micro and macro influencers initiatives, and working with influencer companies representing a number of industries.
Brands I've Worked With
Viral Posts
Nearly 3 million views
56K likes
